Institutional Intertextuality: Cross-Media Adaptation as Cultural Governance in Chinese Cinema and Theater

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Chinese cross-media adaptations reflect a unique model of institutional intertextuality amidst various cultural governance factors.
The adaptation cases include policy-driven strategies that embed national ideological goals into narrative formats during 2013 to 2023.
Methodologies used include literature review, textual analysis, and comparative case studies to analyze 32 adaptation examples.
These findings may contribute significantly to global media studies and highlight innovative pathways for cultural industries.

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This analysis finds that cross-media adaptation shapes cultural governance in China, indicating a triadic relationship with policy and technology.

Dai et al. (2025) studied this question.

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This analysis finds that cross-media adaptation shapes cultural governance in China, indicating a triadic relationship with policy and technology.