Research on the Demand Analysis and Design Strategy of Jingdezhen Export Porcelain Inheritance and Campus Ceramic Cultural and Creative Products

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Key drivers for purchasing ceramic products include design, cultural heritage, and material safety, indicating strong market engagement.
Factor analysis identified three dimensions—practical fit, cultural resonance, and innovative appeal—accounting for 62% of variance in consumer preferences.
Data collected from 300 participants using quantitative analysis highlights the importance of incorporating unique design elements into ceramic products.
A user-centered design strategy not only meets consumer needs but also supports the sustainable development of Jingdezhen's ceramic industry.

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Survey reveals key factors driving purchase of ceramic products, suggesting user-centered design approaches may enhance cultural heritage.

Ke et al. (2025) studied this question.

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Survey reveals key factors driving purchase of ceramic products, suggesting user-centered design approaches may enhance cultural heritage.