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September 10, 2025Open Access

Bridging the Health Literacy Gap: Women and Community Stakeholders’ Perspectives on Maternal and Child Health Communication in Peri-urban Karachi, Pakistan

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Authors

SKSameeta KumariAKAyesha KhalidHMHajra Malik

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Overview

Exploratory qualitative study reveals communication barriers and solutions in peri-urban communities, indicating the need for hybrid approaches.

Key Points

  • A hybrid communication approach combining digital tools and traditional outreach is essential for maternal and child health.
  • Participants identified barriers such as low digital literacy and inconsistent electricity affecting health message access.
  • Effective strategies included recommendations for public announcements, community theater, and visual media to enhance engagement.
  • Focus group discussions and key informant interviews facilitated a nuanced understanding of community needs and perspectives.

Cite This Study

Kumari et al. (2025) studied this question.

synapsesocial.com/papers/68c23b8fb210217d64785872https://doi.org/10.1101/2025.09.02.25334971
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