Empirical study reveals intrinsic and extrinsic motivations significantly affect leisure consumption among seniors, suggesting tailored marketing strategies.
Key Points
Intrinsic motivation significantly influences planned and impulsive leisure consumption among seniors, and helps them engage deeply in activities.
Study of 509 seniors aged 60+ shows that while extrinsic motivation supports consumption, its overall impact is less than that of intrinsic motivation.
Analysis utilized exploratory factor analysis and regression methods to assess how different motivations affect leisure consumption types.
Findings underline the importance of understanding senior leisure behaviors, which can inform development of targeted leisure programs.