The Influence of Financial Literacy, Digital Marketing, Network Connections, and Educational Management on Entrepreneurial Readiness among Generation Z
Quantitative analysis reveals financial literacy and network connections significantly boost entrepreneurial readiness in Generation Z, suggesting a need for targeted education reforms.
Key Points
Entrepreneurial readiness is significantly influenced by financial literacy and digital marketing, improving economic independence.
The study found that these factors account for 71.5% of the variation in entrepreneurial readiness among Generation Z.
Using Structural Equation Modeling, the analysis shows that financial literacy had the most substantial impact, followed closely by network connections.
Curricula need to integrate financial education, digital skills, and networking to enhance entrepreneurial success for young people.