Choices of Virtue and Vice Products and Their Impact on Visual Attention: A Meta‐Analysis of Eye‐Tracking Food Research

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Virtue and vice food choices significantly influence visual attention and cognitive processing.
54 studies analyzed reveal 153 effect sizes, showing attention allocation varies with food context.
The research utilized meta-analysis to synthesize data from 21,756 participants across various choice scenarios.
Findings indicate that marketing and socioeconomic factors impact visual attention towards food products.

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Meta-analysis reveals how food choices affect attention allocation and cognitive processing, suggesting marketing influences perceptions.

Ladeira et al. (2025) studied this question.

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