Green Product Quality and Customer Loyalty in Sustainable Manufacturing: Evidence From Nairobi City County, Kenya

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Green product quality significantly enhances customer loyalty in the manufacturing sector.
The study involved 258 respondents from 725 manufacturing firms in Nairobi City County, indicating strong local relevance.
A descriptive cross-sectional survey design was applied to gather insights on the quality-loyalty relationship.
The findings support the integration of sustainability in manufacturing to foster customer relationships.

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Descriptive analysis shows green product quality boosts customer loyalty in B2B markets, indicating potential for sustainable practices.

Mwabu et al. (2025) studied this question.

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