Usability Analysis of Online Travel Agent Applications Using System Usability Scale and Electroencephalography

View Full Paper

Ask AI

Bookmark

Traveloka achieved a SUS score of 85, indicating high usability and effectiveness in user satisfaction.
Tiket.com and Agoda scored 79 and 70 respectively, reflecting lower usability compared to Traveloka.
EEG data showed varying user emotional responses, with Traveloka and Tiket.com indicating anxiety, while Agoda suggested calmness.
The study demonstrates that usability can be assessed through both subjective measures and physiological responses.

Discussion

No takes yet. Share an insight, caveat, or question.

Usability measures effectiveness of OTA applications in 10 users, suggesting improvements through EEG analysis.

Larasati et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark