September 5, 2025East Asian Journal of Multidisciplinary ResearchOpen Access

The Influence of Performance Expectations, Effort Expectations, Supportive Conditions, Social Influence, Risk, and Trust on Usage Behavior with Behavioral Intent as a Mediator (Case Study of MYBCA Adoption Among Generation Z)

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Behavioral intention strongly mediates the relationship between adoption factors and use behavior.
Effort expectancy and behavioral intention directly impact use behavior among Generation Z users.
Partial Least Square - Structural Equation Modeling demonstrates significant findings with 400 respondents.
The UTAUT model supports understanding mobile banking adoption, guiding BCA's digital service enhancements.

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Implication

Quantitative analysis reveals effort expectancy and trust significantly impact behavioral intention in Generation Z, suggesting improved mobile banking adoption strategies.

Cite This Study

Permatasari et al. (2025) studied this question.

synapsesocial.com/papers/68c23a74b210217d647807cd https://doi.org/10.55927/eajmr.v4i8.334

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Implication

Quantitative analysis reveals effort expectancy and trust significantly impact behavioral intention in Generation Z, suggesting improved mobile banking adoption strategies.

The Influence of Performance Expectations, Effort Expectations, Supportive Conditions, Social Influence, Risk, and Trust on Usage Behavior with Behavioral Intent as a Mediator (Case Study of MYBCA Adoption Among Generation Z)

Key Points

Discussion

Implication

Cite This Study

The Influence of Performance Expectations, Effort Expectations, Supportive Conditions, Social Influence, Risk, and Trust on Usage Behavior with Behavioral Intent as a Mediator (Case Study of MYBCA Adoption Among Generation Z)

Key Points

Discussion

Implication

Cite This Study