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September 5, 2025

Navigating the Dichotomy of social media for Women’s Economic Empowerment: A Multiple Case study design

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Authors

HKHilda Kagwiria Kinyua

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Overview

This multiple case study examines social media's impact on women's economic empowerment and the disempowerment caused by gender biases.

Key Points

  • Women leverage social media to boost economic empowerment by promoting their products and sharing success stories.
  • Despite leveraging opportunities, women face challenges such as gender inequalities and exploitative content in social media.
  • The study analyses media reports to uncover themes related to economic empowerment opportunities and barriers for women.
  • Social media platforms can reinforce harmful stereotypes, normalising objectification and unethical behaviours against women.

Cite This Study

Hilda Kagwiria Kinyua (2025) studied this question.

synapsesocial.com/papers/68c23a74b210217d6477ffd2https://doi.org/10.33886/kuwee.v1i1.607
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