Differentiation and benchmarking as competitive strategies: An analysis of organisational performance of savings and credit cooperative societies in Kenya

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Benchmarking strategy positively influences organizational performance in SACCOs, promoting competitiveness.
Differentiation strategy demonstrated a negative impact on organizational performance metrics and employee satisfaction.
Data gathered from a census of 49 SACCOs in Nairobi City County to assess the strategies used and their effects.
Recommendations include enhancing operational efficiency to boost market share and performance of SACCOs.

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Analysis shows that benchmarking strategies improve organizational performance in SACCOs, suggesting a need for effective operational approaches.

NJANGIRU et al. (2025) studied this question.

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Analysis shows that benchmarking strategies improve organizational performance in SACCOs, suggesting a need for effective operational approaches.