The role of convergence and cross media in the modernization of the professional activities of the regional media editorial of public broadcasting of Ukraine

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Analysis reveals how media convergence and cross-media enhance audience engagement in regional media.

The implementation of a digital-first strategy has transformed the newsroom into a multimedia environment, emphasizing interactivity.
Surveys indicate both challenges like technical issues and advantages such as audience expansion through integrated media platforms.
Content analysis from 2019 to 2023 highlights a trend of quality-focused content leading to increased audience engagement.
Unique multimedia formats, such as information marathons, illustrate innovative approaches to covering key topics across platforms.

Halyna Derzhypilska (2025) studied this question.

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