The Impact of Beauty Instagram Advertising Types on Engagement and Behavioral Intention among Women in Their 20s and 30s

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Survey analyzes beauty advertising types' impact on engagement and behavioral intention in women, suggesting strategic approaches.

Native advertising generated the highest response, showing moderate engagement and high behavioral intention.
Retargeting and influencer advertising significantly enhanced both engagement and behavioral intention during the campaign.
A total of 207 responses were analyzed using statistical software, indicating the robustness of the findings.
Results highlight the necessity for effective design and strategy in SNS-based beauty advertising to boost consumer interaction.

J.H. Kang (2025) studied this question.

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