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September 5, 2025El-Mal Jurnal Kajian Ekonomi & Bisnis IslamOpen Access

Pengaruh Social Media Marketing, Electronic Word of Mouth, dan Customer Experience Terhadap Repurchase Intention Produk Make Over

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Authors

SAShifa Nur AiniAAAjeng Aquinia

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Overview

Quantitative analysis reveals that social media marketing and customer experience significantly boost repurchase intention among Make Over consumers.

Key Points

  • The findings show that social media marketing significantly boosts repurchase intention.
  • Results indicate that both electronic word of mouth and customer experience play key roles in encouraging repurchase intention.
  • Data were collected using online surveys targeting 100 active Make Over consumers through TikTok.
  • The study highlights the importance of digital marketing strategies for fostering customer loyalty.

Cite This Study

Aini et al. (2025) studied this question.

synapsesocial.com/papers/68c239e5b210217d6477e004https://doi.org/10.47467/elmal.v6i9.8548
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