Consumer Response to Sustainable Production Messages on Social Media: A Study in Sri Lanka’s FMCG Sector

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Quantitative analysis reveals dependency on social media influences consumer attitudes and purchasing behaviour towards sustainable FMCG products.

Dependency on social media significantly drives sustainable purchasing behaviour in Sri Lankan consumers.
Positive consumer attitudes and advanced knowledge of social media correlate with increased dependency on these platforms.
This quantitative study utilized structured questionnaires from 426 respondents to uncover relationships between variables.
Enhancing digital literacy is critical for improving consumer engagement with sustainability-focused content in developing countries.

Sandamali et al. (2025) studied this question.

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Quantitative analysis reveals dependency on social media influences consumer attitudes and purchasing behaviour towards sustainable FMCG products.