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September 5, 2025Journal of theoretical and applied electronic commerce researchOpen Access

Leadership-Driven Pricing and Customization in Collaborative Manufacturing: A Platform Dynamics Perspective

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Authors

RBRunfang BiMinistry of Education of the People's Republic of ChinaFWFeng WuMinistry of Education of the People's Republic of ChinaSYShiqi YuanHenan University of Engineering

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Implication

Game models reveal how platform leadership shapes pricing and customization strategies, suggesting optimal governance aligns with product architecture.

Key Points

  • Under manufacturer-led platforms, dual-product strategies ensure broader demand coverage, stabilizing pricing.
  • Designer-led platforms are sensitive to commission rates, which can distort pricing incentives and limit product offerings.
  • Platform control does not guarantee profit superiority, as profit dynamics shift with leadership and commission structures.
  • Jointly optimizing product strategy and pricing mechanisms enables balanced value distribution and sustained collaboration.

Cite This Study

Bi et al. (2025) studied this question.

synapsesocial.com/papers/68c239e5b210217d6477d9b5https://doi.org/10.3390/jtaer20030222
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