Quantitative analysis reveals enhanced user satisfaction and engagement in virtual tourism with mixed reality applications.
Key Points
User satisfaction significantly increases with mixed reality technology, enhancing virtual tourism experiences.
Participants rated the mixed reality application highly for usefulness (mean ≈4.58/5) and enjoyment (≈4.55/5), correlating strongly with intention to use.
A survey collected data from 70 respondents, measuring perceptions using factors from established theoretical models for technology acceptance and success.
Findings highlight the potential of mixed reality applications to engage users, suggesting practical implications for tourism stakeholders.