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September 5, 2025International Journal Of Community ServiceOpen Access

Enhancing the Competitiveness of MSMEs through Branding Optimization and Financial Reporting in Kembangan Selatan Subdistrict

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Authors

PWPutri Dwi WahyuniESErdi SurosoMMMarsyaf Marsyaf

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Overview

Community service project enhanced branding and financial reporting for MSMEs, indicating a path for local development.

Key Points

  • Participants showed significant improvements in understanding branding and financial reporting, with scores rising from 3.23 to 3.63.
  • The program included training on digital marketing strategies and preparing financial statements compliant with Indonesian standards.
  • Evaluation utilized pre- and post-questionnaires to measure the effectiveness of branding and financial literacy interventions.
  • This approach highlights the potential for academic institutions to play a role in supporting local MSMEs and economic growth.

Cite This Study

Wahyuni et al. (2025) studied this question.

synapsesocial.com/papers/68c239a3b210217d6477cdcdhttps://doi.org/10.51601/ijcs.v5i3.847
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Building The Capacity of Financial Literacy of MSMES in Bandung City to Improve Competitiveness in The International Market2025
  2. 2Introduction to The Utilization of Digital Branding in SME Businesses in Sub-District of Kembangan Selatan2025
  3. 3Branding Brondong Ketan: From Traditional Snack to Competitive MSME Product2025
  4. 4Building a Solid Business Foundation by Implementing Appropriate Financial Reporting, Directed Marketing, and Attractive Branding for Sukawati Wood Carving Entrepreneurs2025
  5. 5Strengthening the competitiveness of MSMEs at Batujajar transit apartment through financial literacy training2025 · 1 citations