A Comparative Study on Apartment Price Determinants and Brand Value : Focused on Buk-gu, Ulsan

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Apartment prices in the upper price area decreased, while prices increased in the lower price area, highlighting regional polarization effects.
Brand value had a greater impact in the lower price area during price decrease periods compared to increase periods.
A cross-sectional multiple regression analysis was employed to evaluate apartment transaction trends over five years in two distinct areas.
Findings suggest the need for adaptive marketing strategies to navigate brand and price dynamics in the real estate market.

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Comparative analysis reveals the impact of brand value on apartment prices in Ulsan, suggesting strategies amid regional polarization.

Yoon et al. (2025) studied this question.

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