Does Doing Good Always Bring Good? Employees' Attribution Matters in Their Reactions to Proactive Corporate Social Responsibility

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Observational analysis shows that employees' attribution to proactive CSR influences attitudes in organizations, indicating varied consequences.

Employees who attribute proactive CSR to substantive motives show improved organizational identification, promoting positive behaviors.
Those attributing proactive CSR to symbolic motives experience increased organizational stigma, leading to job withdrawal.
The study involved a time-lagged field survey of 430 employees and 131 leaders in China, focusing on their responses to CSR efforts.
Understanding employee perspectives on CSR may improve HRM practices, emphasizing the importance of motives behind CSR initiatives.

Song et al. (2025) studied this question.

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Observational analysis shows that employees' attribution to proactive CSR influences attitudes in organizations, indicating varied consequences.