Exploring Personal Innovativeness as a Driving Factor in the Technology Acceptance Model for Mytelkomsel Improving

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Analysis of how personal innovativeness impacts perceived usefulness and adoption in digital applications.

Personal innovativeness significantly influences perceived usefulness, perceived enjoyment, and user attitudes.
355 respondents participated, with seven out of eight hypothesized paths showing statistically significant effects.
Analysis utilized partial least squares structural equation modeling (PLS-SEM) to evaluate user perceptions.
Findings suggest that user experience features should be developed based on innovation levels for enhanced engagement.

Yulianti et al. (2025) studied this question.

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