A Comparative Analysis of UTAUT and UTAUT 2 in M-Commerce and M-Banking

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This analysis compares UTAUT and UTAUT 2 for technology acceptance in m-banking and m-commerce, highlighting key influencing factors.

In m-commerce, UTAUT emphasizes behavioral intention and facilitating conditions, while UTAUT 2 introduces habit and price value as significant factors.
Both UTAUT and UTAUT 2 are equally effective for m-banking, but UTAUT 2 shows a stronger influence of habit.
Price value notably impacts behavioral intention in m-commerce according to UTAUT 2.
The findings support the use of UTAUT 2 to better understand technology acceptance in mobile contexts.

Ginting et al. (2025) studied this question.

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