September 5, 2025Journal of Social CommerceOpen Access

The Influence of Green Human Resource Mangement Mechanisms on Sustainable Business Outcomes in Customer-Centric Digital Enterprises

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This research reveals how green HR practices enhance sustainability performance by fostering perceived support and emotional commitment.

Green human resource management significantly influences sustainability performance through employee engagement mechanisms.
Findings indicate that perceived organizational support enhances the credibility of green HR practices, improving outcomes.
Structural equation modeling assessed the relationship between green HR practices, support, and affective commitment among employees.
The implications suggest that genuine emotional connection and interpretive engagement are crucial for embedding sustainability.

muchsinati et al. (2025) studied this question.

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