The Effects of UTAUT Technology Acceptance Factors on Innovative Behavior through Behavioral Intention and Use Behavior of Generative AI: Focusing on the Moderating Role of Transformational Leadership

View Full Paper

Ask AI

Bookmark

Authors

Discussion

Observational analysis reveals UTAUT factors influence innovative behavior in employees, indicating transformational leadership enhances the effect.

Generative AI significantly enhances innovative behavior in employees with effective use behavior.
Performance expectancy and effort expectancy positively affect behavioral intention towards generative AI.
Transformational leadership strengthens the relationship between behavioral intention and use behavior in generative AI.
Limited significance of social influence and facilitating conditions suggests generative AI's diffusion in organizations is still emerging.

Kang et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark

Observational analysis reveals UTAUT factors influence innovative behavior in employees, indicating transformational leadership enhances the effect.