September 5, 2025Journal of the Korean Society of Cosmetology

A Qualitative Study on Middle-aged Women’s Perception of Ideal Body Image and Appearance Enhancement Behaviors

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Authors

HMHee-Jung Mun HKHye-Kyun Kim

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Implication

Qualitative analysis reveals ideals of body image and motivations for appearance enhancement in middle-aged women, suggesting tailored marketing strategies.

Key Points

Middle-aged women perceive a slim body type as ideal, indicating body image standards are influenced by social expectations.
In-depth interviews with 16 participants highlighted motivations for appearance enhancement, including health and social dignity.
Differences in appearance management methods corresponded with levels of objectified body consciousness, revealing complex behaviors.
The findings suggest that marketing strategies should consider women's psychological needs and social motivations for effective communication.

Cite This Study

Mun et al. (2025) studied this question.

synapsesocial.com/papers/68c23922b210217d64779e6c https://doi.org/10.52660/jksc.2025.31.4.719

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Implication

Qualitative analysis reveals ideals of body image and motivations for appearance enhancement in middle-aged women, suggesting tailored marketing strategies.

A Qualitative Study on Middle-aged Women’s Perception of Ideal Body Image and Appearance Enhancement Behaviors

Discussion

Member takes

Implication

Key Points

Cite This Study

A Qualitative Study on Middle-aged Women’s Perception of Ideal Body Image and Appearance Enhancement Behaviors

Discussion

Member takes

Implication

Key Points

Cite This Study

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