September 5, 2025Open Access

Digital Branding Strategies of Emerging Entrepreneurs in Building Consumer Trust among Generation Z within the Framework of Sharia Economics

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Qualitative analysis reveals digital branding enhances consumer trust among Generation Z, highlighting Sharia-compliant marketing practices.

Trust is essential in shaping consumer-brand relationships, especially for Generation Z.
Emerging entrepreneurs can build strong consumer trust with ethical branding practices aligned with social responsibility.
Digital platforms, particularly social media, play a crucial role in fostering consumer engagement and reinforcing brand values.
Consistent brand messaging with actual practices is vital to maintain trust and avoid consumer disillusionment.

Taufiqqurrachman et al. (2025) studied this question.

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Qualitative analysis reveals digital branding enhances consumer trust among Generation Z, highlighting Sharia-compliant marketing practices.