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September 5, 2025

Influence of environmental sustainability practices on brand image of tourism entrepreneurs in Jos Wildlife Park, Plateau State Nigeria

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SOSamuel Taiwo Olabosinde

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Overview

Regression analysis shows that waste management improves brand image in tourism, indicating the need for alignment with consumer expectations.

Key Points

  • Waste management significantly enhances brand image, while other sustainability practices may not meet customer expectations.
  • Biodiversity conservation and pollution control negatively impact brand image, revealing discrepancies in public perception.
  • The study sampled 235 respondents, employing regression analysis to determine relationships among sustainability practices and brand image.
  • Considering local consumer expectations is critical for tourism businesses in Nigeria to enhance brand awareness and customer satisfaction.

Cite This Study

Samuel Taiwo Olabosinde (2025) studied this question.

synapsesocial.com/papers/68c238d2b210217d64778dc0https://doi.org/10.59568/ijebm-2025-1-2-08
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