September 5, 2025Party PoliticsOpen Access

Says who? The role of party cues in explaining the positive and negative consequences of political moral appeals in western Europe

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Observational analysis reveals positive and negative effects of moral rhetoric in Western Europe, indicating the significance of party cues.

Moral appeals can lead to both positive and negative outcomes depending on the source.
Political moral appeals significantly impact voter perceptions in Western European multiparty systems.
Ideological proximity influences the effectiveness of moral appeals more than partisanship.
The study analyzes data from over 170,000 manifesto statements and surveys involving 17,140 voters.

L. Bos (2025) studied this question.

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Observational analysis reveals positive and negative effects of moral rhetoric in Western Europe, indicating the significance of party cues.