Quantitative analysis reveals key determinants of behavioral intention toward ShopeePay in Generation Z women, indicating perceived security and social influence matter.
Key Points
Significant positive correlations exist between performance expectancy and behavioral intention to adopt ShopeePay, enhancing user engagement.
Trust influences intention through its effect on performance expectancy, highlighting the importance of perceived reliability in mobile payments.
A structured survey among 160 Indonesian women aged 18-27 utilized PLS-SEM for data analysis, revealing crucial factors for e-wallet adoption.
Understanding these behavioral factors aids e-wallet developers to tailor features and strategies for Gen Z female users in Indonesia.