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August 17, 2025

Utilization of Short-Form Videos (TikTok, Reels, Shorts) to Increase Brand Engagement and Visibility

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Authors

AFAde Evi FatimahMNMohamad Nasir

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Overview

Descriptive qualitative analysis reveals improved brand engagement via TikTok, Instagram Reels, and YouTube Shorts, highlighting adaptive content strategies.

Key Points

  • Increased brand engagement observed through emotional storytelling and trending audio, particularly on TikTok.
  • Instagram Reels most effectively enhanced brand visibility, while YouTube Shorts helped convert new followers.
  • Descriptive qualitative research involved in-depth interviews with social media managers and performance observations.
  • Successful content creation must adapt to each platform's algorithm and current social trends to remain effective.

Cite This Study

Fatimah et al. (2025) studied this question.

synapsesocial.com/papers/68c2368eb210217d64774f68https://doi.org/10.59261/jseo.v2i1.7
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