Strategic Communication Management for Ensuring the Implementation of a Company's Mission, Vision, and Principles of Sustainable Development

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Analysis reveals communication strategy enhances corporate mission implementation, indicating the importance of stakeholder trust.

An effective communication strategy increases employee alignment with a corporate mission and vision, supporting organizational change.
Clear corporate mission and vision can enhance stakeholder trust and improve reputational capital.
Barriers to effective communication include low staff involvement and gaps between communication goals and management practices.
The proposed model connects communication actions to corporate identity elements, promoting alignment with strategic priorities.

Materynska et al. (2025) studied this question.

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