Understanding Internet Banking Adoption Behavior: A Study of Perceived Benefits and Costs in India

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Survey identifies perceived benefits driving internet banking adoption in India, suggesting focus on advantages is crucial.

Perceived benefits significantly enhance consumer attitude towards internet banking adoption, leading to greater uptake.
Key evidence from regression analysis indicates a strong positive relationship between perceived benefits and adoption behavior.
The survey involved 337 respondents in Delhi and NCR, employing descriptive statistics and multiple regression analysis to assess attitudes.
Findings suggest that highlighting tangible and intangible benefits of internet banking could foster broader consumer adoption.

Jain et al. (2025) studied this question.

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