Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
August 17, 2025SHS Web of ConferencesOpen Access

Assessing the Predictive Influences of Symbols in Femvertising on Consumption Behavior

View Full Paper
Ask AI
Bookmark
Share

Authors

XKXinyi KuangXLXinyi Lu

Discussion

Loading...

Member takes

Overview

Analysis shows femvertising influences self-concept and social identity in female consumers, suggesting marketing strategies.

Key Points

  • Femvertising positively impacts female consumer behavior through self-concept reinforcement and group identity.
  • Symbols in femvertising enhance social identity, fostering group cohesion while sometimes causing skepticism.
  • The study relies on survey data from young adults aged 18 to 20 years across diverse markets and cultures.
  • Understanding cultural differences remains crucial for brands employing femvertising to engage consumers effectively.

Cite This Study

Kuang et al. (2025) studied this question.

synapsesocial.com/papers/68c23652b210217d647742ebhttps://doi.org/10.1051/shsconf/202522003025
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1“Beauty that reflects who we are”: femvertising in Avon campaigns2025
  2. 2Diversity in Femvertising: An Experimental Investigation2025 · 7 citations
  3. 3A Study on the Marketing Strategies of Feminist Advertising in Domestic Brands: A Case Study of Ubras2025
  4. 4The influence of cosmetic advertisements on women's purchasing trends2025
  5. 5REPRESENTATION OF WOMEN IN ADVERTISING ON CONSUMER PURCHASE DECISIONS THROUGH BRAND IMAGE IN BEAUTY PRODUCTS2025