August 17, 2025

Organization of promotion eco-hotels and homestay in Vietnam within online community

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Eco-hotels saw a 40% increase in demand in early 2024, highlighting changing travel preferences.
177,810 Russian tourists visited Vietnam in 2024, representing an 81.5% increase from last year.
Analysis across digital trends shows the growing relevance of online strategies for tourism services.
Promoting eco-friendly accommodations may enable sustainable tourism growth in Vietnam's key regions.

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Analysis indicates rise in eco-hotel demand among Russian tourists, suggesting effective online promotion strategies.

Trung et al. (2025) studied this question.

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