August 16, 2025Momentum MatrixOpen Access

Innovation in Public Relations Content of Local Government in Shaping the Image of Regional Heads A Systematic Literature Review in the Digital Era of East Java

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Discussion

Systematic literature review identifies effective digital communication strategies to shape public perceptions of regional leaders.

Innovative digital communication strategies improve the public image of regional leaders, enhancing trust and engagement.
Findings include the use of social media and two-way interactions as crucial for image building in local government.
The analysis applied the ADO approach to explore the relationship between PR content and leadership perception.
Highlights the importance of adapting modern technology for effective public relations in governance.

Susilo et al. (2025) studied this question.

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