Exploring the Relationship between Omnichannel Integration and Buying Intentions Among Gen Z Consumers in FMCG Retailing

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Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1. 1Evaluating How Consumer Purchase Intentions Are Affected by Integrated Omnichannel Strategies in FMCG Retailing2025
2. 2Generation Z’s Behavioral Factors Affecting Purchase Intention Through Social Media Portals: A Hybrid PLS-SEM and ANN Modeling Approach2025 · 6 citations
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