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August 16, 2025JURNAL PENDIDIKAN IPSOpen Access

The Effect of Entrepreneurial Orientation on MSMEs Business Performance with Technology Adoption as A Mediation Variable (A Study of UMKM in the Culinary Sector in Benowo District, Surabaya City)

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Authors

LSLailatus SholikhaEWEko Wahjudi

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Overview

Quantitative analysis shows technology adoption significantly mediates entrepreneurial orientation and MSME performance in the culinary sector.

Key Points

  • Technology adoption significantly improves business performance in MSMEs, showing the importance of digital strategies.
  • Entrepreneurial orientation positively influences technology adoption, leading to enhanced competitiveness and innovation.
  • This analysis employed a quantitative approach using explanatory design and WarpPLS for data evaluation.
  • The findings highlight the need for supporting entrepreneurial spirit and digital transformation for MSME growth in the digital economy.

Cite This Study

Sholikha et al. (2025) studied this question.

synapsesocial.com/papers/68c235fdb210217d64772a93https://doi.org/10.37630/jpi.v15i3.3248
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Also Consider

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  1. 1The Influence of Entrepreneurial Orientation on the MSME Performance with Business Model Innovation as a Mediating Variable (Study on MSME in Driyorejo District Gresik Regency)2025
  2. 2Entrepreneurial Competence, Market Orientation, and Digital Literacy Impact on MSME Culinary Marketing Performance in Indonesia2025
  3. 3Analysis of Entrepreneurial Orientation, Innovation, and Social Media on MSME Performance2025
  4. 4LINKING ENTREPRENEURIAL ORIENTATION TO MSME PERFORMANCE IN THE CONTEXT OF MICRO, SMALL AND MEDIUM ENTERPRISES: THE MEDIATING ROLES OF INNOVATION AND CONTEXTUAL AMBIDEXTERITY2025
  5. 5The Influence of Financial Literacy and Entrepreneurial Orientation on the Performance of MSMEs in Indonesia with Business Innovation as a Mediating Variable2025