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August 11, 2025Urban ScienceOpen Access

Sustainable Urban Branding: The Nexus Between Digital Marketing and Smart Cities

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Authors

MBMaria BrianaRMRoιdo MitoulaESEleni Sardianou

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Overview

Bibliometric analysis highlights the impact of digital marketing on sustainability in smart cities, suggesting new pathways for governance.

Key Points

  • Digital marketing drives sustainable urban transformation by enhancing citizen engagement and communication.
  • Analysis of 1,908 articles identified two key themes: digital innovation for sustainability and governance policies.
  • Employing bibliometric methods, this study investigates the intersection of digital marketing with smart city initiatives.
  • Findings emphasize the importance of integrating digital marketing in urban planning to foster sustainability and smart city development.

Cite This Study

Briana et al. (2025) studied this question.

synapsesocial.com/papers/68c2354db210217d6476fcebhttps://doi.org/10.3390/urbansci9070278
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