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August 11, 2025Kampala International University Interdisciplinary Journal of Humanities and Social SciencesOpen Access

Mass Media and sustainable development goals in Nigeria: Evaluating the influence of coverage on public awareness and policy support

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Authors

AAAdebusola AdebayoRARasaq M. AdisaSASalaudeen Kamoru Aremu

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Overview

Mixed-methods evaluation reveals mass media boosts public awareness of SDGs, yet limits policy support in Nigeria.

Key Points

  • Mass media exposure led to a high public awareness rate of 67% for SDG 3, indicating its effectiveness in educating the public.
  • The analysis of 420 articles revealed health issues received the most media coverage, while education topics lagged significantly behind.
  • Findings suggest a strong correlation between media exposure and public awareness, supporting agenda-setting theory in Nigeria's media landscape.
  • Despite high policy support rates, the weak correlation suggests societal needs influence policy more than media framing does.

Cite This Study

Adebayo et al. (2025) studied this question.

synapsesocial.com/papers/68c2354db210217d6476fc37https://doi.org/10.59568/kijhus-2025-6-1-18
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