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August 11, 2025

Impacts of Using Social Media in Promoting Public Health Initiatives: Systematic Literature Review

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Authors

LMLisper Mokaya

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Overview

Systematic review evaluates social media's impact on public health campaigns, highlighting effectiveness and challenges of misinformation.

Key Points

  • Social media significantly enhances public awareness of health issues, facilitating community engagement through interactive campaigns.
  • Key evidence shows that tailored campaigns utilizing platforms like Instagram and TikTok foster better health behaviors during crises.
  • Observational analysis of public health initiatives reveals persistent challenges, including misinformation and access disparities hampering overall effectiveness.
  • Insights aim to guide policymakers in regulating digital health communication while addressing privacy concerns and misinformation.

Cite This Study

Lisper Mokaya (2025) studied this question.

synapsesocial.com/papers/68c2354db210217d6476fb83https://doi.org/10.71064/spu.amjr.1.1.2025.381
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