Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
August 11, 2025Marketing and Management of InnovationsOpen Access

Revisiting Metaverse Marketing: A Bibliometric Analysis

View Full Paper
Ask AI
Bookmark
Share

Authors

RÖResul ÖztürkZKZeynep KIZILKAN

Discussion

Loading...

Member takes

Overview

Bibliometric analysis reveals evolving trends in metaverse marketing and highlights interdisciplinary collaboration.

Key Points

  • Metaverse marketing is evolving, with increasing diversity in applications such as consumer behaviour and game marketing.
  • The analysis includes 289 documents from Web of Science and Scopus, showcasing the growing body of literature.
  • Using bibliometric methods, the study highlights the importance of collaboration in advancing research on metaverse marketing.
  • Future research could explore metaverse marketing's role in health and education, addressing theoretical gaps and ethical issues.

Cite This Study

Öztürk et al. (2025) studied this question.

synapsesocial.com/papers/68c2354db210217d6476fb62https://doi.org/10.21272/mmi.2025.2-05
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Marketing Strategies and Tactics in the Metaverse: A Systematic Literature Review and Future Research Agenda2025
  2. 2Metaverse and Consumer Behavior: A Systematic Literature Review and Future Research Agenda2025
  3. 3Exploring the Digital Economy: Marketing Innovations and Strategies in the Metaverse and Web32025
  4. 4The missing link in metaverse research: value co-creation and triadic relationships in brand communities2025
  5. 5The metaverse revolutionises tourism marketing: a systematic review of the literature2025 · 2 citations