Analysis shows significant effects of the war on retail food sales, suggesting ways to enhance competitiveness in a shifting market.
Key Points
Retail food sales in Ukraine experienced sharp declines due to infrastructure destruction and economic instability, but are now showing signs of resilience.
Sales of fresh products like fruit, vegetables, meat, and fish dropped significantly, revealing vulnerabilities in sector dynamics.
E-commerce growth has altered consumer habits, with some online retail trends outpacing traditional sales, indicating a shift towards digital solutions.
Recommendations are proposed for enhancing competitiveness, focusing on customer service, online sales development, and innovative strategies.