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August 11, 2025International Journal of Research and Innovation in Social Science

“The Role of Artificial Intelligence in Transforming Modern Business Strategies”

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Authors

MIMohd Hasmadi Ismail

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Overview

Analysis reveals AI enhances operational performance in marketing, supply chain, and customer service, indicating challenges persist.

Key Points

  • AI technologies significantly enhance operational performance, transforming corporate environments across various sectors.
  • Automation technologies reduce costs by streamlining mundane operations, improving efficiency in business functions.
  • The report employs case studies and a survey of 50 companies to develop a structured approach for AI adoption.
  • Challenges like implementation costs and data privacy concerns remain significant hurdles in AI adoption.

Cite This Study

Mohd Hasmadi Ismail (2025) studied this question.

synapsesocial.com/papers/68c23528b210217d6476f42dhttps://doi.org/10.47772/ijriss.2025.906000364
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