Content analysis reveals the depiction of universal values in animated movies, highlighting trends across Disney, Pixar, and DreamWorks films.
This research study was conducted to perform a detailed content analysis of the most popular Hollywood animated movies. Each movie is from the top animation houses for instance, Disney Animation Studios, Pixar and DreamWorks Animations. And, for this purpose a sample of 10 years with total 9 feature-length animated movies was selected to understand the content through depiction of universal values. Since audiences have a love-hate relationship with movies from the beginning, nonetheless, movies, particularly animation has always been a source of entertainment among the children and adults alike. Therefore, our focus is on the depiction and frequency of universal values in the animated movies for instance, which of these have appeared the most and which are the less repeated among all the values analyzed in the study.
No takes yet. Share an insight, caveat, or question.
Amna Ameer (2020) studied this question.