December 23, 2024Deleted Journal

The Influence of Brand Image and Advertising on Consumer Buying Behavior: The Mediating Role of Brand Loyalty

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A strong brand image significantly improves consumer trust and purchase intentions, enhancing buying behavior.
Effective advertising elevates brand recall and creates favorable impressions, motivating consumers towards purchases.
Brand loyalty serves as a crucial mediator between brand image, advertising, and consumer buying behavior.
Strategies like consistent branding and personalized marketing foster loyalty, encouraging repeat purchases and advocacy.

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Implication

Survey explores how brand loyalty mediates the relationship between brand image and advertising on consumer behavior, suggesting key marketing strategies.

Cite This Study

Fatima et al. (2024) studied this question.

synapsesocial.com/papers/68af7f467567bf4f94ff658e https://doi.org/10.61338/ijcbe.v2i2.48

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Implication

Survey explores how brand loyalty mediates the relationship between brand image and advertising on consumer behavior, suggesting key marketing strategies.

The Influence of Brand Image and Advertising on Consumer Buying Behavior: The Mediating Role of Brand Loyalty

Key Points

Discussion

Implication

Cite This Study

The Influence of Brand Image and Advertising on Consumer Buying Behavior: The Mediating Role of Brand Loyalty

Key Points

Discussion

Implication

Cite This Study