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October 4, 2024

The Influence Of Perceptions Of Price And Quality Of Service On Purchasing Decisions On Tenteng Products PD. Kujang Jaya

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Authors

IHIndra Ahmad HidayatSLSuci Putri LestariGWGian Riksa Wibawa

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Overview

Quantitative analysis reveals that service quality significantly affects purchasing decisions, while price perception does not.

Key Points

  • Purchasing decisions are significantly influenced by service quality, highlighting its importance over price perception.
  • Service quality received a classification of Very Good, emphasizing consumers' positive view.
  • The study utilized multiple linear regression analysis to evaluate the impact of factors on purchasing decisions.
  • Sampling was conducted using purposive methods, drawing from a group of 100 respondents.

Cite This Study

Hidayat et al. (2024) studied this question.

synapsesocial.com/papers/68af7f467567bf4f94ff63cahttps://doi.org/10.37676/jemba.v1i2.587
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