August 12, 2025

The Influence of Electronic Word of Mouth (E-Wom) in Building Trust Towards Purchase Decisions on Shopee

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Quantitative analysis reveals e-WOM significantly enhances consumer trust in e-commerce, influencing purchase behavior.

E-WOM significantly boosts consumer trust, enhancing purchase decisions on e-commerce platforms.
Data analysis of 100 Shopee users showed that trust mediates the relationship between e-WOM and purchase choices.
Survey methodology was employed to assess the impact of digital reviews on consumer behavior in Semarang.
Findings underscore the importance of reputation management and digital feedback in online business strategies.

Susilowati et al. (2025) studied this question.

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