August 16, 2025Open Access

Affiliate Marketing’s Impact on Tiktok Purchase: The Online Review Link

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Authors

KUKharisma Aulia Nur Umami WNWeni NovandariJenderal Soedirman University

Discussion

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Implication

Qualitative research reveals affiliate marketing influences purchase intention on TikTok, suggesting the critical role of online reviews in purchasing decisions.

Key Points

Affiliate marketing significantly shapes purchase intention and online customer reviews, affecting purchasing decisions in TikTok users.
Key evidence shows that online reviews validate affiliate recommendations, leading to increased purchasing actions.
Qualitative research utilized Interpretive Phenomenological Analysis with in-depth interviews of active TikTok users to gather insights on behaviors.
This study highlights the need for effective management of online reviews to maximize the impact of affiliate marketing strategies on sales.

Cite This Study

Umami et al. (2025) studied this question.

synapsesocial.com/papers/68af7f407567bf4f94ff6037 https://doi.org/10.32424/icsema.1.1.146

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Implication

Qualitative research reveals affiliate marketing influences purchase intention on TikTok, suggesting the critical role of online reviews in purchasing decisions.

Affiliate Marketing’s Impact on Tiktok Purchase: The Online Review Link

Discussion

Member takes

Implication

Key Points

Cite This Study

Affiliate Marketing’s Impact on Tiktok Purchase: The Online Review Link

Discussion

Member takes

Implication

Key Points

Cite This Study

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