August 25, 2025Tourism and HospitalityOpen Access

Echoes of the Coast: Decoding Ecotourism Narratives in Online Reviews

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Content analysis reveals themes in online reviews from ecotourism sites, suggesting improvements for sustainability efforts.

Significant themes like 'place', 'food', and 'resort' emerged from online reviews, indicating tourists' focus on comfort and leisure.
Only a few reviews mentioned coastal conservation, highlighting gaps in awareness about sustainability practices.
Content analysis was conducted using the Leximancer tool on over 1843 reviews from 80 eco-resorts, providing a robust dataset for the study.
The findings suggest actionable strategies for tourism providers to enhance ecotourism experiences and support coastal conservation.

Rao et al. (2025) studied this question.

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