Sosialisasi dan Pendampingan Pemasaran Digital dalam Upaya Pemberdayaan Masyarakat, Pelaku UMKM Kripik Pisang di Kampung Kalicaah Desa Tanjung Jaya

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Outreach and mentoring improved digital literacy and marketing for banana chip MSMEs, suggesting increased competitiveness.

The initiative significantly improved digital marketing skills for banana chip MSMEs, fostering economic growth.
20 participants engaged actively in workshops focusing on online marketing strategies and platforms.
In a two-phase approach, outreach and mentoring, personal interactions facilitated learning for small business owners.
This program highlights the potential for sustainable economic independence through enhanced digital technology use.

Jefri et al. (2025) studied this question.

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